Prepared for Thoroughbred Aftercare Alliance · October 15, 2026

Leave Raiser's Edge on your terms.
One system your whole team can run.

Bloomerang brings donor records, online giving, payouts, and month-end reporting into one platform, with a managed Raiser's Edge conversion planned around your March 6, 2027 notice date.

Business objective

Move off Raiser's Edge before the March 6, 2027 notice date.

One system the whole team can use, from very techy to not techy at all, with month-end batch reports ready without the manual reconciliation.

Your Mission, Multiplied

Since 2012, Thoroughbred Aftercare Alliance has granted more than $40.74 million to accredited aftercare organizations, and today 86 of them, operating about 175 facilities across North America, carry that standard. Every hour and dollar your team gets back goes straight to that work.

A 47% average lift on $120,000 in annual online giving adds $56,400 a year, more funding behind the accredited organizations you support.

20 hours a month back from batch reports, overnight gift approvals, and record matching, two and a half workdays each month for the field and for donors.

10,000+
Nonprofit data conversions completed
3 sec
Average chat support response
4.7
G2 rating

Why now

Your Raiser's Edge notice date is March 6, 2027.

Your contract ends April 19, 2027, with notice due March 6. An advanced Raiser's Edge conversion runs 18 to 22 weeks, so signing the week of October 19 puts go-live between February 22 and March 22, 2027. Sign by October 30, 2026 and the Smart Start Advanced conversion is included. Miss the notice date and you renew into another 3-year Blackbaud term.

Why change

Month-end work is still done by hand.

Your team reconciles batch reports month after month, approves and codes online gifts that arrive overnight, and relinks check copies by hand. Raiser's Edge has depth, but it takes specialists to run, and your team ranges from very techy to not techy at all.

Why Bloomerang

One platform the whole team can run.

Donor records, online giving, payouts, and QuickBooks mapping live in one place, and Penny answers reporting questions in plain language. A dedicated conversion team moves your Raiser's Edge history, with onboarding and coaching included. Billing begins April 20, 2027, the day after your Raiser's Edge term ends.

Click to Access the Materials

Call Recordings

Team demo · October 14, 2026 Watch
Taylor Mahal
Prepared for you by
Taylor Mahal
Sr. Account Executive, Team Bloomerang

Hi, I'm Taylor, your Bloomerang Account Executive. I look forward to working with you to help you achieve your goals and have an even greater impact in your community.

408.600.5360  ·  taylor.mahal@bloomerang.com

Prepared for Thoroughbred Aftercare Alliance · October 15, 2026

Leave Raiser's Edge on your terms.
One system your whole team can run.

Bloomerang brings donor records, online giving, payouts, and month-end reporting into one platform, with a managed Raiser's Edge conversion planned around your March 6, 2027 notice date.

10,000+
Nonprofit data conversions completed
3 sec
Average chat support response
4.7
G2 rating
94%
Bloomerang renewal rate
"We just sit here arguing with batch reports."
Molly Jo Rosen, Thoroughbred Aftercare Alliance

The fragmented stack problem

Five tools. Zero integration.
One overwhelmed team.

Without Bloomerang, Thoroughbred Aftercare Alliance needs separate systems for every function. None of them talk to each other.

🗂️
CRM
$20,000 to $23,000
Raiser's Edge today
✉️
Email Marketing
$300 to $600
Mailchimp today
⏱️
Manual reconciliation
$7,200
20 hrs a month at $30 an hour
💰
Wealth Screening
$4,000
DonorSearch direct
📊
Reporting / AI
$600+
Add-on tools
Up to $35,400/yr
in separate tools → Integrations that break.
Data that doesn't talk. → Your small team managing
five systems alone.

Interactive ROI calculator

Move the sliders. See the future.

Seeded with Thoroughbred Aftercare Alliance's actual numbers. Adjust to match your goals.

Your inputs

Current annual online giving$120,000
Recurring donors kept active by automatic card updates35
Major gift prospects2
Peer-to-peer participants (planned rideathon)30
Average raised per participant$300
Auction dollars raised$25,000
Staff hours saved per month20
Value of an hour of staff or volunteer time$30
Based on Bloomerang client averages: 47%+ fundraising lift, 154%+ first-time donor retention, 13%+ major gift growth.
Projected Year One total
$229,000
After your Bloomerang investment
Fundraising lift (47%)
+$56,400
Conservative estimate
Major gift potential
$10,000
Avg $5K per prospect
Peer-to-peer fundraising
$9,000
30 participants at $300 each
Auction fundraising
$25,000
Dollars raised through auctions
Staff time returned
$7,200
20 hrs per month at $30 per hour
Recurring donor retention
+$1,400
$40 per recurring donor kept active
ROI on your Bloomerang investment
10 to 1
Conservative estimate, Intelligent Giving Platform Pro

IGP · Predictive donor intelligence

Does IGP pay for itself?

Move the slider to your record count. Any one of the three outcomes below covers the annual cost on its own, and most organizations reach all three.

IGP ROI Calculator

How many outcomes does it take to cover the cost? Usually fewer than you'd think.

Constituent Records
1K 2.5K 5K 15K 25K 40K 60K 80K 100K
2
MAJOR GIFTS
14
LAPSE SAVES
27
MONTHLY CONVERTS
⭐
Scenario 1: Major Gift Identification
GIFT THRESHOLD
DONORS NEEDED
TOTAL REVENUE
⚠️
Scenario 2: Lapse Prevention
AVG ANNUAL GIFT
DONORS TO RETAIN
REVENUE SAVED
🔄
Scenario 3: Monthly Giving Conversion
MONTHLY VALUE
CONVERTS NEEDED
ANNUAL VALUE

The cost of doing nothing

Staying put has a price.

Here is what another year of the current setup costs Thoroughbred Aftercare Alliance.

Another 3-year Blackbaud term

Miss the March 6, 2027 notice date and Raiser's Edge renews for a new term. At $20,000 to $23,000 a year, that is three years of the same system and the same month-end work.

$60,000 to $69,000

Month-end work done by hand

Batch reports, overnight gift approvals, and check copy relinking take 20 hours a month. Valued at $30 an hour, that is team time that never reaches donors or the field.

$7,200 a year

Lapsed donors found too late

A live report shows a donor has lapsed only after the gift is gone. Predictive donor intelligence flags the risk early. Keeping 14 at-risk donors at $600 a year each is the giving at stake.

$8,400 a year
94%
Renewal rate
26K+
Nonprofits served
154%+
First-time donor retention
47%+
More raised on average
13%+
Major gift growth
673
Years of nonprofit expertise

What's included

Every tool Thoroughbred Aftercare Alliance needs.
Nothing it doesn't.

Everything in your Intelligent Giving Platform Pro plan, built for a team that wants less admin and more time in the field.

CRM

Donor management

Up to 25,000 records, unlimited users, household tracking, soft credit attribution, pledge management, and in kind donation tracking, all in one profile.

Email Marketing

Built in communications

Drag and drop email builder with unlimited automated cultivation sequences, like a new donor series that asks for a monthly gift 31 days after the first gift. Mailchimp can stay connected with two-way sync until you are ready to move.

Fundraising

Online giving, events, and peer-to-peer

Embedded donation forms with Apple Pay, Google Pay, PayPal, and Venmo, standard ticketed events, peer-to-peer pages for your rideathon, auctions, outbound texting, and text to give, all feeding the same donor profile.

AI

Penny, your AI fundraising partner

Prepare for donor meetings, identify major gift ask amounts, write personalized thank you emails, and prioritize the team's daily to do list, all powered by Thoroughbred Aftercare Alliance's own data.

Wealth Screening

Built in wealth screening

Generosity and engagement ratings on every donor profile, plus the DonorSearch Prospecting Suite in your plan. Know what to ask before walking into the room.

Automations

Smart retention tools

Automatic recurring card updates, first time donor flags, and lapsed donor identification, running in the background, always.

Meet Penny

Your AI fundraising partner.
Built on your data, not generic advice.

A look at how Penny works once Thoroughbred Aftercare Alliance's donor history lives in Bloomerang.

What Penny does for Thoroughbred Aftercare Alliance

Every other AI tool gives every nonprofit the same generic answer. Penny is trained on your specific database, so her advice reflects your donors, your history, your mission.

🎯
Major gift asks, Penny analyzes giving history and capacity indicators and tells you exactly what to ask for, and how to frame it.
✉️
Thank you emails, Penny writes personalized acknowledgments referencing the donor's full relationship with Thoroughbred Aftercare Alliance, not just today's gift.
📋
Daily priorities, Penny reviews overdue tasks, thank you calls needed, and lapsed donors, then builds the team's to do list in priority order.
✦
Penny
Intelligent Fundraising Partner, Bloomerang
Show me all past due pledges, then add the past due balance and the next due date for each.
Here is your pledge list with a past due balance column and the next due date added. Want me to save this as a report that emails to finance every month?
Once your data is imported
Saved report
Scheduled to finance each month
Now find everyone who gave last year but not this year and make that a group.
Done. The group is saved, so you can pull it into any report or send it through a Journey Automation.

Competitive comparison

How Bloomerang compares for a team leaving Raiser's Edge.

FeatureBloomerangBlackbaud Raiser's EdgeVirtuous
Card processing rate3.95% + $0.30, platform and processing in one rate2.99% + $0.30, plus a 1.5% online form platform fee on RE NXT Online Giving since July 1, 20262.9% + $0.30 through Stripe, lower than Bloomerang
Address updates✓ Nightly NCOA and deceased suppression, included~ Quarterly NCOA scan~ Pricing not published
Wealth screening✓ Predictive giving insights included, plus DonorSearch Prospecting Suite in your plan~ Prospect Management module, extra fee~ Insights, quote based
Events and online registration✓ Included in your plan~ Add on module~ Separate Raise product
AI for fundraisers✓ Penny, ProspectAI, and predictive donor intelligence, included✓ Development Agent for donor outreach at scale✓ Insights predictive models and Momentum daily priorities
Contract and renewal3-year term, billing begins April 20, 20273-year contracts are standard with escalating pricing, renewing unless notice is given 45 days before term endPlans scale by contact count, with implementation quoted separately
Starting price (comparable tier)Custom, see Your investmentFrom about $4,000 a year for 1,000 records, plus a $600 annual platform feePro plan listed at $449 a month, billed annually, for 5,000 contacts

Competitor details come from public pricing pages and vendor documentation as of October 2026 and may change.

What nonprofits say

They were new once, too.

"We did a Bloomerang demo and I was like, 'This is it.' It has everything we want, everything we'll need in the future. It's so intuitive, and the onboarding process was very seamless."
Becca Gray, Pensacola Habitat for Humanity
"Bloomerang is one of the best giving platforms I've ever seen. It makes it so easy to run everything from peer to peer fundraising, to transaction reports, to event check in."
Beth Hill, Lakeland Volunteers in Medicine
"We did our due diligence looking at other CRMs, but Bloomerang was the clear winner. With Bloomerang, I feel like we're finally running the department the way it should be run."
Julie Angulo, ScholarMatch

Switching from Raiser's Edge

Teams that leave Raiser's Edge spend less time on the database and more on donors.

Many nonprofits outgrow a legacy system when workflows get harder, donor engagement slows, and reporting takes too much manual effort. The organizations that grow the most after switching use the move to act on their data faster and give fundraisers more time to build relationships.

The result

What the strongest switchers see in year one.

65%

median first-year revenue growth among the top 20% of Bloomerang Giving Platform customers who switched from Raiser's Edge

Bloomerang aggregate product research reflects the top 20% of Bloomerang Giving Platform customers who have used Bloomerang CRM after switching from Blackbaud Raiser's Edge; stat reflects median annual revenue increase over one year. Not every organization sees the same result.

See it in action

Resources worth a look.

Short videos from the Bloomerang channel. Click any card to watch on YouTube.

Introduction to Penny
▶

Introduction to Penny

 How AI Helps Nonprofits Find Fundraising Opportunities
▶

How AI Helps Nonprofits Find Fundraising Opportunities

 QuickBooks and Bloomerang
▶

QuickBooks and Bloomerang

 Gift Entry and Reporting Foundations
▶

Gift Entry and Reporting Foundations

 Bloomerang's Built for Purpose Giving Platform
▶

Bloomerang's Built for Purpose Giving Platform

The transformation

Thoroughbred Aftercare Alliance: before and after.

Without Bloomerang

⚠️Month-end batch reports reconciled by hand across Raiser's Edge, QuickBooks, and spreadsheets
⚠️Overnight online gifts approved and coded one by one before they reach the database
⚠️Check copies relinked manually, and expiring recurring cards chased by phone
⚠️A system that takes specialists to run, for a team from very techy to not techy at all
⚠️About 20,000 offline gift records a year from sales companies imported and cleaned up by hand

With Bloomerang

✅Payouts and batch reports ready by default, with QuickBooks mapping to a class for approval
✅Fund, campaign, and appeal set once on each form, so gifts arrive already coded
✅Recurring cards update automatically when the bank issues a new card on the same account
✅Penny builds reports from plain-language questions, so anyone on the team can ask
✅A Data Health hub flags duplicates and name formatting, with one-click fixes

Your investment

One plan. Everything included.

One bundled plan built around your Raiser's Edge conversion, with coaching, prospect research, and data conversion included.

⏱ Pricing and the included Smart Start Advanced conversion are valid through October 30, 2026. Full access starts when you sign. Billing and your 3-year term begin April 20, 2027.
Intelligent Giving Platform Pro

Everything Thoroughbred Aftercare Alliance needs to leave Raiser's Edge.

  • CRM, up to 25,000 records, unlimited users
  • Built in email marketing with unlimited automated cultivation sequences
  • Predictive donor intelligence, with prioritized daily lists of who needs attention
  • Penny, your intelligent fundraising partner, and ProspectAI prospect briefs stored in the CRM
  • Mobile app with unlimited Mobile Video Acknowledgements
  • Data health suite with automatic address and deceased status updates
  • Embedded donation forms, event management, peer-to-peer fundraising, and auction fundraising
  • Outbound texting and text to give
  • Full DonorSearch Prospecting Suite
  • Core Coaching: 4 one-on-one private coaching sessions per year
  • Smart Start Advanced data conversion from Raiser's Edge NXT, included when you sign by October 30, 2026
  • Unlimited chat, email, and phone support, live and on-demand webinars, daily group training, and the Philanthropy Institute Course
$22,099
per year
Total first year investment, billed from April 20, 2027.
Why organizations stay

94% of Bloomerang customers renew, among 26,000+ nonprofits.

It's not because they're locked in. It's because the system works, and the team behind it genuinely wants nonprofits to succeed. When you thrive, we thrive.

94%
Renewal Rate

The path forward

From here to go live.

A shared plan for Thoroughbred Aftercare Alliance and Team Bloomerang, so nothing falls through the cracks between now and launch.

Sep 2, 2026

Discovery call

We learned how your team works today, what is not working in Raiser's Edge, and what the March 6, 2027 notice date means for timing.

Completed
Oct 8, 2026

Migration and cost conversation

We walked through the Raiser's Edge conversion path, the timeline, and what moves over.

Completed
Oct 14, 2026

Team demo

CRM and Penny reporting, payments and QuickBooks mapping, peer-to-peer for your rideathon, and the Data Health hub, with your wider team.

Completed
To be scheduled

Proposal review

Walk through the proposal together and answer the team's remaining questions.

Both teams
By Oct 30, 2026

Decision and signature

Proposal pricing and the included Smart Start Advanced conversion are valid through this date. Signing starts your Bloomerang access right away.

Thoroughbred Aftercare Alliance
Day 0

Accounts created

Bloomerang creates your initial accounts. The billing contact receives an email with access and can invite additional users.

Team Bloomerang
Weeks 1 to 2

Kickoff and onboarding start

Meet your Conversion Project Manager and Onboarding Specialist, enroll in Bloomerang Learning, and register for the Group Welcome Call.

Both teams
Weeks 2 to 18

Data gathering, test database, and review

Share your Raiser's Edge data, review your test database, and request conversion revisions, with up to 4 rounds available.

Thoroughbred Aftercare Alliance
Weeks 19 to 20

Final conversion and go live

We load your final data into Bloomerang CRM and your team starts working in the new system.

Team Bloomerang
Mar 6, 2027

Raiser's Edge notice date

Your notice to Blackbaud is due. The earlier you sign, the more of your conversion is finished before this date.

Thoroughbred Aftercare Alliance
Apr 19 to 20, 2027

Raiser's Edge term ends, Bloomerang billing begins

Your Raiser's Edge term ends April 19. Bloomerang billing and your 3-year term begin April 20, so the two never overlap.

Both teams

See it in action

Resources worth a look.

Taylor can walk through any of these live on your next call.

How AI Helps Nonprofits Prepare for Donor Meetings | Fundraising with Penny▶ YouTube▶

How AI Helps Nonprofits Prepare for Donor Meetings | Fundraising with Penny

Watch
How AI Helps Nonprofits Find Major Donor Gifts | Fundraising with Penny▶ YouTube▶

How AI Helps Nonprofits Find Major Donor Gifts | Fundraising with Penny

Watch
Bloomerang Mobile App Demo▶ YouTube▶

Bloomerang Mobile App Demo

Watch
Best Practices for Peer-to-Peer Fundraising▶ YouTube▶

Best Practices for Peer-to-Peer Fundraising

Watch
Bloomerang Intermediate Class: QuickBooks Online Integration▶ YouTube▶

Bloomerang Intermediate Class: QuickBooks Online Integration

Watch
Bloomerang Academy: Bloomerang + DonorSearch Integration▶ YouTube▶

Bloomerang Academy: Bloomerang + DonorSearch Integration

Watch

Getting started

How your team learns Bloomerang.

A simple four-step path from signature to confident daily use. This tab covers product training and calls. Your Raiser's Edge data conversion runs alongside it and is shown on the Smart Start Advanced tab.

1

Meet your Onboarding Specialist

Meet your onboarding contact, enroll in Bloomerang Learning, and register for a Group Welcome Call.

2

Group Welcome Call

A 1-hour group call to discuss your goals, priorities, account setup, and the onboarding plan alongside other new Bloomerang customers.

3

Complete self-guided product training

Work through your assigned on-demand courses in Bloomerang Learning, your primary source for product training.

4

Product-focused follow-up calls

Two 1-hour calls to ask questions about CRM and Fundraising, building on what you learned in Bloomerang Learning and group training.

Timeline and effort

What to plan for.

Core productsWelcome call1:1 follow-upsTypical timelineYour time
CRM and Fundraising1-hour group callTwo 1-hour callsAbout 6 weeksAbout 8 to 10 hours total

This is the standard two-product onboarding. Timeline, effort, and the number of calls depend on the core products purchased. When Bloomerang creates your accounts on day 0, the billing contact receives an email with access and can invite additional users.

Always-on support

Daily Group Training
Bloomerang Learning
Chat and email support
Bloomerang Knowledge Base

Smart Start Advanced

Your conversion and onboarding, side by side.

While we convert your Raiser's Edge data, your team learns Bloomerang with support from our specialists. The two paths run in parallel so you are ready to work when your data arrives.

PackageData sourcesRevisionsTypical timelineYour time
Smart Start Advanced2 CRM systems or up to 10 Excel tabsplus 1 email marketing fileUp to 4 roundsAbout 20 weeksAbout 20 to 25 hours total

Timelines assume that source data, decisions, and feedback are provided by each milestone date. Delays may shift later milestones and the final conversion date.

What to expect

Week by week.

Weeks 1 to 2
Kickoff and Bloomerang access
Weeks 2 to 3
Initial data collection
Weeks 4 to 8
Test database preparation
Weeks 9 to 18
Review your test database and request revisions
Weeks 19 to 20
Final conversion

Who does what

Your role and ours.

What Thoroughbred Aftercare Alliance handles

Prepare and provide access to your source data, answer mapping questions, and review each version by its milestone date.

What Bloomerang handles

We map, format, transform, and deduplicate your data before loading it into Bloomerang CRM. Further data cleanup is not included.

Planning note for your check copies: check images are attachments, which typically do not convert. If copies are saved in a shared location with a link for each, Penny can add those links to the matching transactions after conversion.

Two paths, one launch

Your dedicated getting started path.

Contract signed, day 0Bloomerang creates your initial accounts. The billing contact receives an email with access and can invite additional users.
Data conversion path
Runs in parallel with onboarding, about 20 weeks
Meet your Conversion Project Manager

Your dedicated guide for kickoff, data preparation, and each step of your conversion.

Meet your Onboarding Specialist

Meet your onboarding contact, enroll in Bloomerang Learning, and register for a Group Welcome Call.

Gather your data

Depending on your source system, your Conversion Project Manager may request exports or coordinate secure access.

We prepare your test database

We map your data into Bloomerang CRM and load it into a test database.

Review your converted data

Your Conversion Project Manager guides you through the test database to confirm your data transferred as expected and to identify conversion-related corrections. Revision rounds address conversion-related mapping or coding issues. General data cleanup is not included.

Final data export or submission

Based on your source system, we confirm whether Bloomerang will retrieve your final data or your team will provide a final export.

We complete your conversion

We prepare and load your final data into Bloomerang CRM.

Onboarding path
Runs in parallel with conversion, day 2 to about day 70
Meet your Onboarding Specialist

Meet your onboarding contact, enroll in Bloomerang Learning, and register for a Group Welcome Call.

Group Welcome Call

Discuss your goals, priorities, account setup, and the onboarding plan alongside other new Bloomerang customers.

Complete self-guided product training

Complete your assigned on-demand courses in Bloomerang Learning, your primary source for product training.

Product-focused follow-up calls

Ask questions about CRM and Fundraising, and build on what you learned through Bloomerang Learning and group training.

You complete your onboarding

With your welcome call, training, and product follow-ups complete, you are ready to put Bloomerang to work for your mission.

Getting started journey complete

Always-on support

Daily Group Training
Bloomerang Learning
Chat and email support
Bloomerang Knowledge Base